Content Creation

5 Financial Blog and Marketing Topics for October

September 25, 2017

Financial marketers – wondering what to blog about this month? Our monthly roundup has you covered with upcoming events and timely topics for blog posts, social media campaigns, and other marketing initiatives.


Fall offers a lot of great content opportunities for financial marketers–and not just because investors are bullish on pumpkin spice.

Between Financial Planning Month and some potential Fed moves, there’s a plethora of personal finance, investment and economic topics to cover in your October content marketing initiatives. We’ve got five excellent ideas below.

Want to look further ahead?  Skip to our November topics at the bottom of this post, and download our Financial Marketing Calendar to stay up-to-date year-round.


Topic #1: Financial Planning Month



The Angle

  • October is Financial Planning Month – a great opportunity for financial marketers and advisors to engage with customers and prospects.
  • Nearly half of U.S. families have no retirement savings, while 57 million Americans have no emergency fund – and just 38% of investors have a written financial plan.
  • Financial planning topics run the gamut from saving, budgeting, debt elimination and investing to specific goals like retirement planning and saving for a home.
  • Current economic woes – like unprecedented student loan debt and underemployment among millennials – make financial planning more crucial than ever.


Blog Examples

The 1-Page Financial Plan (Forbes)

Time: The Biggest Risk to Your Financial Plan (Huffington Post)

Best Personal Finance Planning Tips I’ve Ever Received (The Practical Saver)


Social Media Examples


Facebook daily tips (@turbotax)



Instagram ideas (@askgadgetgirl)


Topic #2: The Fed

#Fed #FOMC


The Angle

  • The Federal Open Market Committee (FOMC) meets October 31-November 1, 2017.
  • At the September meeting, the Fed left the benchmark interest rate unchanged (at a range between 1-1.25 percent).
  • However, the central bank confirmed it will begin to reduce its $4.5 trillion balance sheet – an unprecedented, delicate process that could have repercussions for investors and the economy as a whole.
  • The Committee has projected one more quarter-point rate increase for this year and three next year, with all eyes on inflation, which has receded since hitting the Fed’s target earlier this year.


Blog Examples

5 Things to Watch For in Next Week’s Fed Meeting (Bloomberg)

Are Rising Rates Good for Banks – and You? (MarketWatch)

3 Ways to Invest as Inflation Rates Change (Investopedia)


Social Media Example


Fed statement summary (@Gohilltrading)


Topic #3: Holiday Savings

#BlackFriday #CyberMonday #DIY


The Angle


Blog Ideas

The Best Time to Buy Anything During the Year

5 Ways a Holiday Savings Account Can Save Your Budget

How to Find Holiday Savings


Social Media Examples

financial topic october

Consumer holiday shopping behaviors (@AdobeInsights)



Twitter holiday savings tip (@BankofOklahoma)


Topic #4: Natural Disasters & Finances


The Angle

  • Scores of Americans have been affected by hurricanes, wildfires and other natural disasters over the past few months.
  • Between ruined possessions/homes, displacement and lost work time, the financial cost of a natural disaster can be astronomical.
  • There are many options for financial assistance after a disaster, including federal assistance, insurance and loans.


Blog Ideas:

Disaster Relief: Should You Borrow From Your 401(k)? (BlackRock Blog)

What Harvey Victims Can Do Right Now to Protect Their Finances (CNN)

How to Get Federal Disaster Assistance (Bankrate)


Topic #5: World Bank/IMF

#WorldBank #IMF #Washington


The Angle

  • The 2017 World Bank/IMF Annual Meetings will be happening October 9-15 in Washington, D.C.
  • The event brings together central bankers, ministers of finance and development, and other relevant players to discuss key global topics like economic development, world economic outlook and poverty eradication.
  • Whether you’re attending the seminars and other events, or you’re just reading about it from afar, there will be plenty of insights to recap for investors and consumers alike. Follow along with the big stories from the meetings here.


Blog ideas:

IMF and World Bank members must stop rise of economic non-order (Mohamed El-Erian in The Guardian)

IMF/World Bank Meetings: A Fiscal Response to the Populist Revolt (PIMCO blog)

IMF/World Bank Meetings Point to Brighter Outlook for Emerging Markets (PIMCO blog)


Look Ahead: November Topics

  • #BlackFriday, #SmallBusinessSaturday and #CyberMonday
  • Thanksgiving
  • Schwab Impact

Plan your content marketing pipeline for the rest of 2017 and beyond! Download our Financial Marketing Calendar to stay on top of all the events that shape your customers’ financial lives.

Free resource: Financial Content Marketing Calendar