Fall offers a lot of great content opportunities for financial marketers–and not just because investors are bullish on pumpkin spice.
Between Financial Planning Month and some potential Fed moves, there’s a plethora of personal finance, investment and economic topics to cover in your October content marketing initiatives. We’ve got five excellent ideas below.
Want to look further ahead? Skip to our November topics at the bottom of this post, and download our Financial Marketing Calendar to stay up-to-date year-round.
Topic #1: Financial Planning Month
Relevant hashtags: #financialplanningmonth
- October is Financial Planning Month – a great opportunity for financial marketers and advisors to engage with customers and prospects.
- Nearly half of U.S. families have no retirement savings, while 57 million Americans have no emergency fund – and just 38% of investors have a written financial plan.
- Financial planning topics run the gamut from saving, budgeting, debt elimination and investing to specific goals like retirement planning and saving for a home.
- Current economic woes – like unprecedented student loan debt and underemployment among millennials – make financial planning more crucial than ever.
The 1-Page Financial Plan (Forbes)
Time: The Biggest Risk to Your Financial Plan (Huffington Post)
Best Personal Finance Planning Tips I’ve Ever Received (The Practical Saver)
Social Media Examples
Facebook daily tips (@turbotax)
Instagram ideas (@askgadgetgirl)
Topic #2: The Fed
- The Federal Open Market Committee (FOMC) meets October 31-November 1, 2017.
- At the September meeting, the Fed left the benchmark interest rate unchanged (at a range between 1-1.25 percent).
- However, the central bank confirmed it will begin to reduce its $4.5 trillion balance sheet – an unprecedented, delicate process that could have repercussions for investors and the economy as a whole.
- The Committee has projected one more quarter-point rate increase for this year and three next year, with all eyes on inflation, which has receded since hitting the Fed’s target earlier this year.
5 Things to Watch For in Next Week’s Fed Meeting (Bloomberg)
Are Rising Rates Good for Banks – and You? (MarketWatch)
3 Ways to Invest as Inflation Rates Change (Investopedia)
Social Media Example
Fed statement summary (@Gohilltrading)
Topic #3: Holiday Savings
#BlackFriday #CyberMonday #DIY
- Savvy consumers will begin holiday shopping as early as October in order to take advantage of seasonal deals.
- According to Consumer Reports, October is the best month to buy desktop computers, digital cameras, gas grills and lawn mowers/tractors.
- It’s also a great time to start budget-friendly DIY present projects and/or establish a holiday savings account, to avoid using credit cards and other debt to fund holiday cheer.
Social Media Examples
Consumer holiday shopping behaviors (@AdobeInsights)
Twitter holiday savings tip (@BankofOklahoma)
Topic #4: Natural Disasters & Finances
- Scores of Americans have been affected by hurricanes, wildfires and other natural disasters over the past few months.
- Between ruined possessions/homes, displacement and lost work time, the financial cost of a natural disaster can be astronomical.
- There are many options for financial assistance after a disaster, including federal assistance, insurance and loans.
Disaster Relief: Should You Borrow From Your 401(k)? (BlackRock Blog)
How to Get Federal Disaster Assistance (Bankrate)
Topic #5: World Bank/IMF
#WorldBank #IMF #Washington
- The 2017 World Bank/IMF Annual Meetings will be happening October 9-15 in Washington, D.C.
- The event brings together central bankers, ministers of finance and development, and other relevant players to discuss key global topics like economic development, world economic outlook and poverty eradication.
- Whether you’re attending the seminars and other events, or you’re just reading about it from afar, there will be plenty of insights to recap for investors and consumers alike. Follow along with the big stories from the meetings here.
IMF and World Bank members must stop rise of economic non-order (Mohamed El-Erian in The Guardian)
Look Ahead: November Topics
- #BlackFriday, #SmallBusinessSaturday and #CyberMonday
- Schwab Impact
Plan your content marketing pipeline for the rest of 2017 and beyond! Download our Financial Marketing Calendar to stay on top of all the events that shape your customers’ financial lives.