What should financial marketers blog about this month? Our monthly roundup has you covered with timely topics for blog posts, social media campaigns, and other marketing ideas.
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From a chaotic election season to stalled stimulus checks to a wave of home buying, your audience is busy this month. Here’s how to help them navigate the pitfalls, make informed decisions and live better lives.
Provide Clarity in an Election Season
Now that election season is heating up, audiences are looking for digestible content that sorts the facts from the noise. Given that the recession is in full swing, the economy — and the candidates’ plan to right the ship — are likely to be big issues in the coming debates. Help your audience by breaking down each opponent’s economic plan into an easy-to-skim listicle or simple infographic.
Or, reach out to your audience and see what economic issues they’d like to see the candidates focus on. It is a great way to get people to open up and engage with your brand.
Blog Inspiration
- The Candidates on Retirement: Joe Biden (Guideline)
- Americans Want Presidential Candidates to Focus on Retirement Policy — Here’s What 4 Have Said (Acorns)
- Trump vs. Biden: How Each Would Steer the Economy Past the Pandemic (Barrons)
Navigate Retirement in the Era of COVID-19
From airlines to school districts, COVID-19 has forced many workers into early retirement while others are making the decision to leave voluntarily. Even if retirement products aren’t your company’s bread and butter, if your audience skews older, they’re likely looking for a lot of guidance on how to navigate their retirement in such an unusual time. Try breaking down how COVID-19 will impact retirement accounts or interviewing wealth advisors for their best tips on thriving in retirement during a recession.
Blog Inspiration
- Early Retirement and COVID-19 (IRA Financial Group)
- Can I Retire Now? Considerations for Early Retirement Post-COVID-19 (Wingate Financial Advisors)
- How To Prepare For Retirement In The Age Of Covid-19 (Next Gen Wealth)
Keep Your Audience Up to Date on COVID-19 Benefits
Many of the benefits from the original CARES Act have expired or dried up, despite the pandemic raging on and continuing to impact several areas of the nation disproportionately. Odds are, some of your audience is still reeling from the impacts, looking for work or struggling to keep afloat. The good news is that a second round of benefits may be headed their way — but keeping up with it all isn’t easy.
Try including updates as they happen in your newsletter, or break down the key benefits and changes in a blog post.
Blog Inspiration
- Second stimulus checks may be on the way: This calculator shows how much money you could get (Acorns)
- What the Next Round of Stimulus Checks Could Mean for You (Stash)
Educate First Time Homebuyers in an Unusual Time
Surprisingly, the housing market is showing early signs of a serious rebound. In June, existing home sales increased a record 20.7%, according to data from The National Association of Realtors.
Maybe they’re fleeing the cities, maybe they’re just sick of staring at the same four walls day in and day out; whatever the reason, a lot of people are heading into the housing market. If you regularly cover real estate, there is a ton to dive into here from housing market prices to home shopping tips. If you don’t, consider providing your younger audience with some personal finance tips like how to save up for their first down payment. And if your audience skews mostly toward existing homeowners, how about a blog on navigating home shopping during COVID-19?
Blog Inspiration
- Should I Use My 401(k) to Buy a House? (Blooom)
- Four Steps to Take Before Buying a Home (Ellevest)
- How to Sound Like a Pro When Buying a House (Chime)
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