What should financial marketers blog about this month? Our monthly roundup has you covered with timely topics for blog posts, social media campaigns, and other marketing ideas.
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Topic #1: Taxes, Taxes, Taxes
Tax Day is Wednesday, April 15, 2020 and according to the Internal Revenue Service, up to 25% of American taxpayers wait until the last two weeks before the deadline to file their taxes. Or, in other words, 24 million people may still be looking for tax tips.
- Presidential candidates have officially hit the campaign trail and readers want a simple way to digest the myths from the facts. Did Bernie Sanders really propose a 52% tax on incomes over $29,000? James Woods seems to think so.
- Millennials are struggling to pay their tax bill. Thanks to the gig economy, many millennials will receive a tax bill rather than a tax refund—and they may not be able to cover it. A survey from Varo found 60% of millennials don’t have $500 to pay their taxes. Now is a good time to talk the fine art of business deductions.
- Speaking of deductions…any article that can save a reader money is always popular. Take advantage of the timing and bust out those tax deduction roundups.
Hashtags: #taxseason #taxtime #taxreturn
- Tax Guide for the Self-Employed: Everything You Need to Know (TurboTax Blog)
- 4 tax moves to consider before filing your return (MassMutual)
- 5 Real Tax Questions From Stay-At-Home Parents (TaxSlayer Blog)
Topic #2: Homebuying Season
Homebuying season swings into full gear in the spring and this year, some experts are predicting an earlier start than usual. (Shower thoughts: Is there a Punxsutawney Phil for real estate?) Either way, that’s good news: When Realtors bust out the apples and cinnamon scented potpourri, we have a lot to talk about.
- An estimated 8.3 to 9.2 million first time homebuyers will hit the market between 2020 and 2022 and they’ve got questions. Now is a great time to cover the basics: down payments, how to decide how much home you can really afford, what to expect with homeowner’s insurance, and are subway tiles really going to stay trendy?
- Looking for an engaging way to connect with readers? Many younger first-time buyers are eyeing nontraditional forms of housing. Maybe an explainer on the ins and outs of financing a tiny home is in order?
Hashtags: #HomeBuyerTips #homebuyer #homesweethome
- Millennials Buying Homes? Debunking the Myths (Lemonade)
- How to Avoid These 5 First-Time Homebuyer Mistakes (Credit.com)
- Things You Really Should Know About Homeowners Insurance (Cover)
Topic #3: Coronavirus
Coronavirus concerns are at the forefront of readers’ collective minds right now. The virus is already changing consumer’s behaviors and needs and is having an impact on the global economy.
- At the time of this post, the markets have taken a tumble. The DOW Jones Industrial Average closed nearly 786 points lower on Super Tuesday, March 5th. The Fed cut rates by half a percentage point, largely driven by coronavirus market concerns. But, driven by a demand for safer investments, 10- and 30-year U.S. Treasury bonds pushed to all-time lows. It is a lot to take in. Right now, readers are looking for an easy way to understand what this means for them.
Hashtags: #coronavirus #COVID2019 #markets
- What Experts Say Coronavirus Means for Investors (Morningstar)
- Growth, Interrupted: 3 Coronavirus Scenarios for Investors (Morgan Stanley)
- Schwab Market Perspective: Will Coronavirus Have a Lasting Impact? (Charles Schwab)
Topic #4: Spring & St. Patty’s
Spring is a great time to talk about getting finances organized, since a lot of people a) just did their taxes and b) just realized how disorganized their finances are. Help your readers spring-clean their financial lives to save money and reduce stress next year.
- For spring-themed finance articles, think helpful and easy to digest. Odds are good readers have entered mild panic mode after realizing their finances maybe weren’t as organized as they thought so they’re looking for some quick and helpful tips to finally get that budget in order, lower their debts, or raise their credit score this year.
- If you’re looking for light-hearted content to drive engagement and shares, consider a St. Patrick’s day blog – for example, about the relationship between luck and financial success.
Hashtags: #StPatricksDay #financialspringclean
- 6 Steps to Spring Clean Your Financial House (Kiplinger)
- The Financial Moves You Should Make in March (Lifehacker)
- 5 Ways to Make Your Own Financial Luck (FINRA)
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