For financial marketers, producing a steady stream of timely content can be a big challenge–and not because there’s nothing to talk about.
Unless you have a large editorial staff, it’s tough to stay on top of all the news and events that shape your customers’ financial lives. As soon as one blog post goes live, there are 10 new topics to weigh in on.
Factor in time for compliance to review your blog post or tweet, and it’s nearly impossible to take advantage of real-time opportunities to engage your audience.
And forget creating differentiated content that cuts through the online noise, connects with your audience, and drives your traffic and conversion goals–you’re just happy to press publish before it’s on to the next fire drill.
At SuperScript, we’ve worked with dozens of content teams both big and small,
and what we’ve learned is this:
If you don't have a big team, what you need is a solid content plan.
Marketing professionals can use this calendar to:
- Plan a robust content marketing pipeline for your company’s blog, social media and other content platforms.
- Allocate research and writing resources well in advance for quick-turnaround content; position your team to take better advantage of content opportunities.
- Contribute dozens of timely blog and other content topic ideas at editorial team meetings.
Financial writers and bloggers can use this calendar to:
- Get hundreds of relevant blog ideas to pitch to corporate clients and editors throughout the year.
- Easily populate the editorial calendar for your own personal finance or investment blog.
- Never wonder, “What should I write about now?” while staring at your computer screen.
We developed this Content Planning Calendar to use with our own clients, and now we’re offering it to all financial marketers–for free. The Calendar gives you a solid foundation of the events, holidays and other happenings that shape your customers’ financial lives throughout the year.
Ready to plan your financial
content pipeline?
Fill out the form below to gain immediate access to the calendar.
Copyright © 2018 · SuperScript Marketing