Anna Wolf
Passion: Connecting with your target audience
Past life: Editor-in-chief of the BlackRock/iShares Digital Content Program
Superpower: Creating custom content marketing solutions that get results
Rebecca Blanchfield, CFA
Passion: Numbers (and the spreadsheets they inhabit)
Past life: Vice President, Institutional Marketing at BlackRock
Superpower: Using data to craft a compelling story for sophisticated investors
Nicole Maestri
Passion: Excellent storytelling
Past life: Award-winning business journalist at MarketWatch & Reuters
Content marketing superpower: Distilling complex subjects for all levels of financial expertise
Emily Yost
Passion: Consumer search trends
Past life: Digital Marketing Manager at Walgreen’s, DICK’s Sporting Goods & Second City
Superpower: Getting your content onto Google’s most coveted real estate
Lizzy Martini
Passion: Understanding your business and its content needs
Past life: Investment Writer at Artisan Partners, Fixed Income Sales at HSBC
Superpower: Mining for gold inside the heads of subject-matter experts