Meet the SuperScripters

Big thinkers, number gurus, master storytellers and buzz creators.

Anna Wolf

Founder & Chief Content Marketing Consultant

Passion: Connecting with your target audience

Past life: Editor-in-chief of the BlackRock/iShares Digital Content Program

Superpower: Creating custom content marketing solutions that get results

Rebecca Blanchfield, CFA

Director Of Financial Content Strategy

Passion: Numbers (and the spreadsheets they inhabit)

Past life: Vice President, Institutional Marketing at BlackRock

Superpower: Using data to craft a compelling story for sophisticated investors

Nicole Maestri

Director of Editorial Strategy

Passion: Excellent storytelling

Past life: Award-winning business journalist at MarketWatch & Reuters

Content marketing superpower: Distilling complex subjects for all levels of financial expertise

Emily Yost

Senior Digital Marketing Manager

Passion: Consumer search trends

Past life: Digital Marketing Manager at Walgreen’s, DICK’s Sporting Goods & Second City

Superpower: Getting your content onto Google’s most coveted real estate

Lizzy Martini

Senior Financial Writer

Passion: Understanding your business and its content needs

Past life: Investment Writer at Artisan Partners, Fixed Income Sales at HSBC

Superpower: Mining for gold inside the heads of subject-matter experts

Is your financial content on the right track?

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